AI Insights · Timothy · April 2023
Top 5 Social Networking Apps Performance in Nigeria Q1 2023
Discover the performance of the top 5 social networking apps in Nigeria for Q1 2023, including trends in weekly downloads, revenue, and active users.
The first quarter of 2023 showcased interesting trends for the top 5 social networking apps in Nigeria. Here’s a look at how each app performed based on data from Sensor Tower.
BIGO LIVE-Live Stream, Go Live saw a significant fluctuation in its weekly revenue, peaking at approximately $14.5K in late January and gradually declining to around $4.3K by the end of March. Weekly downloads were relatively stable, ranging from 15.9K to 20.3K, with minor fluctuations. The app maintained a solid user base, with weekly active users hovering between 181K and 197K.
Dingtone: Phone Calls + Texts experienced a varied revenue pattern, starting the quarter at around $5.5K and reaching a high of $9.2K in early January, before settling to approximately $2.8K by the end of March. Downloads showed a consistent trend, peaking at 9.3K in early February and ending the quarter with about 7.9K downloads per week. Active users remained steady, with figures ranging from 35.9K to 55.4K throughout the quarter.
Telegram Messenger had a relatively stable revenue stream, with weekly revenues fluctuating between $1.3K and $3.2K. Downloads showed a rising trend, starting from 77.8K at the end of December and reaching up to 92.8K by the end of March. The app consistently engaged a large user base, with weekly active users ranging from 5.5M to 5.8M.
Vyke: Second Phone Number experienced modest revenue figures, peaking at around $4K in early January and then stabilizing around $1.7K towards the end of March. Weekly downloads were relatively low, ranging from 1.1K to 1.6K, while active users maintained a steady count between 12.7K and 14.3K.
Numero: Second Phone Number showcased a fluctuating revenue pattern, starting at around $2.1K and peaking at nearly $4K in early January, before leveling out around $1.4K towards the end of March. Weekly downloads varied from 4.9K to 10.3K, and active users ranged from 23.3K to 30.2K through the quarter.
For more detailed insights and analysis, visit Sensor Tower.
